Saudi Arabia is making a strong presence at the Japan Tourism EXPO 2024, one of the largest global travel exhibitions. Held in Tokyo from September 28 to October 1, the event brings together industry leaders and tourism authorities from across the world to promote international travel and tourism.
The Saudi Tourism Authority (STA) has set up an interactive pavilion, showcasing the Kingdom’s rich cultural heritage, historical sites, and future tourism projects aligned with Vision 2030. The initiative is part of Saudi Arabia’s strategic push to boost tourism, diversify its economy, and position itself as a premier global destination.
Visitors at the Saudi pavilion are experiencing virtual tours of top attractions, including UNESCO World Heritage sites like AlUla, the futuristic Red Sea Project, and Diriyah Gate, a cultural destination set to open soon. The booth also highlights Saudi Arabia’s hospitality and efforts to ease travel for international tourists with the introduction of e-visas and tourism-friendly policies.
The participation in the Japan Tourism EXPO aims to strengthen relations between Saudi Arabia and Japan, with both countries exploring opportunities for tourism investment and collaboration in the hospitality sector. It also emphasizes the growing interest among Japanese tourists in Saudi Arabia as a unique travel destination.
What is the Japan Tourism EXPO?
The Japan Tourism EXPO 2024, one of the world’s largest travel trade events, is set to take place in Tokyo from September 28 to October 1, 2024. Organized by the Japan Travel and Tourism Association, the event is a key platform for countries, regions, and tourism stakeholders to promote their offerings to a global audience.
This year’s expo will feature over 1,500 exhibitors from more than 100 countries, showcasing diverse travel experiences, cutting-edge tourism technology, and sustainable travel initiatives. Participants include national tourism boards, airlines, travel agencies, hotels, and destination management companies, all eager to connect with potential partners and travelers. The event will highlight travel innovations and strategies focused on post-pandemic recovery, eco-friendly tourism, and enhancing international tourism relations.
Saudi Vision 2030
The Kingdom’s involvement in international tourism expos such as this reflects its commitment to achieving its Vision 2030 target of attracting 100 million visitors annually by 2030.
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